Monday, December 17, 2007

Facebook vs Orkut



Facebook and Orkut are two of the most popular social networking sites, with both offering very similar features and capabilities. Comparing FaceBook vs. Orkut from a market share perspective will show you that both are considerably behind MySpace with Facebook owning just over 11.5% of the market share and Orkut having less than 1%. Facebook has become very popular in North America over the last few months whereas Orkut is extremely popular in India.

I do have access to both an Orkut and Facebook account and find myself using Facebook the majority of the time. I actually prefer Facebook when comparing Facebook vs. Orkut from a usability perspective, here's why:

- From an overall cosmetic point of view, Facebook is a much more professional looking whereas Orkut looks somewhat unfinished

- Facebook's Mini Feed feature is useful in seeing a quick snapshot on the latest happenings within your network

- The ease at which you can customize layouts within FaceBook, especially the drag and drop option.

- The ability to supply how you know a person (through school, other friends, work, randomly, etc...). This is especially interesting when you and one your contacts know the same person, but through different ways.


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