Wednesday, February 27, 2008

60 Minutes

60 Minutes is an investigative television newsmagazine on United States television, which has run on CBS News since 1968. The program was created by long time producer Don Hewitt who set it apart by using a unique style of reporter-centered investigation. It has been among the top-rated TV programs for much of its life, and has garnered numerous awards over the years. It is considered by many to be the preeminent investigative television program in the United States. The fall of 2008 will see the program's 40th anniversary, and it currently holds the record for the longest running program of any genre scheduled during American network prime time; the longer-running Meet the Press has also aired in prime time, but not continually as 60 Minutes has done.


The inspiration of the show came from the controversial Canadian news program This Hour Has Seven Days, which ran from 1964 to 1966.

Initially, 60 Minutes aired as a bi-weekly show hosted by Harry Reasoner and Mike Wallace, debuting on September 24, 1968 and alternating weeks with other CBS News productions on Tuesday evenings. Don Hewitt, who had been a producer of the CBS Evening News with Walter Cronkite, sought out Wallace as a stylistic contrast to Reasoner (Madsen, 14). According to one historian of the show, the idea of the format was to make the hosts the reporters, to always feature stories that were of national import but focused upon individuals involved with, or in conflict with, those issues, and to limit the reports' airtime to around thirteen minutes (Madsen 14). However, the initial season was troubled by lack of network confidence.

Morley Safer joined the team in 1970, and he took over the task of reporting less aggressive stories. However, when Richard Nixon began targeting press access and reporting, even Safer began to do "hard" investigative reports, and that year alone 60 Minutes reported on cluster bombs, the South Vietnamese Army, Canada's amnesty for American draft dodgers, Nigeria, the Middle East, and Northern Ireland (Madsen 15). In 1983, Safer's report, "Lenell Geter's in Jail," single-handedly freed from prison the Texan who was wrongly convicted of armed robbery, and is, to this day, one of the program's crowning achievements.

In 1971, the "Point/Counterpoint" segment was introduced, featuring James J. Kilpatrick and Nicholas von Hoffman (later Shana Alexander), a three-minute debate between spokespeople for the political right and left, respectively. This segment pioneered a format that would later be adapted by CNN for its Crossfire show. This ran until 1979, when Andy Rooney, whose commentaries were already alternating with the debate segment since the fall of 1978, replaced it; Rooney remains with the program today.

By 1971, the FCC introduced the Prime Time Access Rule, which freed local network affiliates in the top 50 markets (in practice, the entire network) to take a half hour of prime time from the networks on Mondays through Saturdays and one full hour on Sundays. Because nearly all affiliates found production costs for the FCC's intended goal of increased public affairs programming very high and the ratings (thus advertising revenues) low, making it mostly unprofitable, the FCC created an exception for network-authored news and public affairs. After a six-month hiatus in late 1971, CBS thus found a prime place for 60 Minutes in a portion of that displaced time, 6-7 p.m. (Eastern time) on Sundays, in January 1972 (Madsen 15).

This proved somewhat less than satisfactory, however, as, especially during the fall when CBS broadcast late National Football League games, 60 Minutes got preempted fairly frequently; football telecasts were protected contractually from interruptions in the wake of the infamous "Heidi Game" incident on NBC in November 1968. Other sporting events such as golf tournaments occasionally caused this problem also. Nonetheless, the program's hard-hitting reports attracted a steadily growing audience, particularly during the waning days of the Vietnam War and the gripping events of the Watergate scandal; at that time, few if any other major-network news shows did in-depth investigative reporting to the degree carried out by 60 Minutes. Eventually, during the summers of 1973 through 1975, CBS did allow the show back onto the prime time schedule proper, on Fridays in 1973 and Sundays the two years thereafter.

It was only when the FCC returned an hour to the networks on Sundays (for children's/family or news programming), taken away from them four years earlier, in a 1975 amendment to the Access Rule that CBS finally found a viable permanent timeslot for 60 Minutes. When a family-oriented drama, Three for the Road, ended after a 13-week run in the fall, the newsmagazine took its place at 7/6 p.m. in December. It has aired at that time since, for over 32 years, making 60 Minutes not only the longest-running prime time program currently in production, but also the television program broadcasting for the longest length of time at a single time period each week in U.S. television history.

This move made the program into a strong ratings hit and, eventually, a general cultural phenomenon. Within the first season, 60 Minutes became the top-rated show on Sunday nights in the U.S. By 1979, it had achieved the number-one Nielsen rating for all television programs. This success translated into great profits for CBS; advertising rates went from $17,000 per thirty seconds in 1975 to $175,000 in 1982 (Madsen 17).

In 1979, Channel 9 in Australia licensed a spin-off of 60 Minutes, complete with ticking clock and format, and, later, New Zealand followed suit with its own 60 Minutes.

At 88 years old, Mike Wallace is not only the oldest television personality today (being four months older than Helen Wagner), but one who has lasted the longest with one news show continuously, having been a part of 60 Minutes since its inception in 1968. On March 14, 2006, Wallace announced his retirement from 60 Minutes after 37 years with the program. He continues to work for CBS News as a "Correspondent Emeritus".

As of 2008, 60 Minutes is the only regularly scheduled television program in American television history not to have used any type of theme music. The only theme sound is from the signature Aristo stopwatch in the opening title credits, before each commercial break, and at the tail-end of the closing credits.

60 Minutes is also aired via CBS Radio on several of their radio stations at the same time as the television broadcast, such as WCBS-AM, KNX, WBBM-AM, WWJ, and several other stations across the country owned by CBS. An audio version of the full show is also distributed via podcast and the iTunes Store, beginning with the September 23, 2007 progam .


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